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NETGEAR has been a worldwide provider of technologically advanced, branded networking products since 1996. Our mission is to be the preferred customer-driven provider of innovative networking solutions for small businesses and homes.Efficiency, Innovation, Presence, Quality.  Read More

Address      350 East Plumeria Drive San Jose, California 95134-1911
Website      www.netgear.com/
Holding      No Holding Details

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Product Line Manager

 Product Line Manager, Storage

Commercial Business Unit


Job Description

    * Own revenue and profitability targets for assigned product lines
    * Develop successful product strategy
          o Drive toward market leadership in your space
          o Develop a compelling value proposition for your products with sustainable competitive advantage
          o Work with engineering and sales to define a roadmap of products that deliver on this strategy
          o Negotiate and manage business development relationships with technology partners to deliver solutions to end users and the channel
          o Work with Product Marketing and Channel Marketing to develop appropriate launches and go-to-market models for your products
          o A functional awareness of marketing campaigns for transactional channels
          o Deliverables include data sheets, direction for customer communications and press tours, and content for sales collateral , including training presentations
    * Track competitors to ensure proper positioning of your products and ensure you have the right strategy to beat them
    * Conducts regular market analysis and demonstrates thorough understanding of technology trends, competitive updates, channel performance, pricing, and user requirements
          o In-depth market knowledge and customer familiarity in the advanced consumer and business storage segments.
          o Provide in-depth technical or subject matter expertise as needed
    * Own the forecast for your products to enable attainment of AOP goals.  Review demand planning on a regular basis to ensure adequate supply of materials without building up excess inventories
    * Own the pricing for your products: track the trends, the competitors and propose price moves as needed to maintain your stated price strategy, customized for each region
    * Initiated the NPI process including business case and market requirements.  Partners closely with the Program Manager to ensure product is delivered on time with appropriate cost, time, features, and performance trade-offs.  Ensures a compelling business case & product requirements plan is developed, reviewed, and approved.
    * Monitors revenue, costs, and sell-through and initiates actions to achieved life cycle volumes and margins, and directs transition and EOL actions.  Actively engages with sales organizations to understand market acceptance, develop sales plans, and understand feature/performance enhancements needed to maintain the product in the market over time.
    * Ensures a service and support plan is in place for the new products
    * Quarterly visits to customers and channel partners worldwide.  Visits Taiwan/other ODM vendors and technology providers on a regular basis
    * Mature communication with partners, peers, and managers. Skillful verbal and writing abilities and effective presentation skills
    * Good interpersonal skills and able to work well with people at all technical levels, all management levels, and with sales organizations to effectively drive cross-functional teams toward successful goal attainment.
    * B.S./B.A. required.   Technical background, MBA or related masters degree preferred.

Other Job Information

Vacancy type:

Full Time

Contact Mode:

not provided


91 11 26207575

Contact Name:

not provided

Job Duration:

not provided


91 11 41207446



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