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Knowledge Universe Singapore Pte Ltd

Knowledge Universe is one of the largest private education organisations in Singapore providing quality early childhood education, enrichment programmes and higher education to more than 6,000 students in over 40 physical locations across the island. Our educational institutions include Pat's Schoolhouse; Odyssey, The Global Preschool; Learning Vision; Brighton Montessori; Learning Horizon & Asian International College. Read More

Address      15A Changi Business Park Central 1 Singapore 486035
Website      www.kueducation.com/sg
Holding      No Holding Details

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Brand Executive

The overall role of brand management is to create consumer demand.   The brand team is responsible for formulating the brand’s long-term strategy and developing and executing marketing plans.  They execute marketing initiatives in support of long-term strategies through leadership of the business unit teams. The Brand Executive will be assigned 1 or 2 brands and will be responsible for managing the brand performance, brand activity planning and implementation.

Key Responsibilities: 

  • Brand activity planning and execution, liaising with internal marketing team, business stakeholders, and external ad/design/web agencies. This involves conceptualisation of print collaterals, web content and other media, managing the production–delivery timelines and follow-up on campaign effectiveness.
  • Understanding of the industry and the key target market segments, and providing relevant market and brand analyses to the stakeholders (information pertaining to competitors, trends and activities)
  • Leads management and market/sales analyses
  • Develop and manage the agreed marketing budget for the brand
  • Preparation of the brand’s marketing plan, quarterly promotional strategies and implementation plans, in accordance to agreed business objectives
  • Shared accountability for brand’s performance with the marketing team
  • Managing an effective and close working relationship with business teams
Educational and Work Requirements: 
  • Tertiary education - Bachelor’s degree in a business related function is preferred
  • Minimum of 2 years of experience in account management (in an advertising agency), brand or marketing position in an MNC
Success Attributes: 
  • Passion for brand-building
  • Ability to communicate with internal business clients
  • Strong communication skills (written and oral) in English (proficiency in Mandarin is a plus)
  • Results orientated and self-motivated, with good time management
  • Ability to coordinate, plan and execute brand and marketing activities
  • Numerical literacy (in terms of marketing analyses) is a plus
  • Creativity in problem solution and ability to work independently
  • Energetic, flexible and ability to be very hands-on with the business
Key relationships and stakeholders: 
  • KUS Marketing & Communications Team
  • KUS Customer Service Centre Team
  • Business Unit Leaders – CEO, business owners
As an Employer of Choice, Knowledge Universe Singapore offers attractive remuneration packages and competitive staff benefits, as well as career advancement opportunities.
Interested applicants, kindly email your resume in MS Word Format to: hr@kueducation.com

Other Job Information

Vacancy type:

Full Time

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