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Jaipur Rugs

Jaipur Rugs is one of the leading manufacturers of handmade carpets based at Jaipur (Rajasthan). The company specializes in hand-knotted carpets and is known globally as a category leader. Over the years, Jaipur Rugs has continued to perfect techniques and to carry forward the rich heritage of designs into homes and businesses in more than 30 countries all around the globe. It is famous across the world for its Social Entrepreneurship Model which has changed the life of more than 40000 artisa... Read More

Address      G-250, Mansarovar Industrial Area, Jaipur-20, Rajasthan India
Website      www.jaipurrugsco.com
Holding      No Holding Details

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Asst. Manager- Grassroots Branding and Communicati

We are eager to welcome a well learned, enthusiastic and motivated candidate to take up the portfolio of Assistant Manager Branding and Communication. The position will be based in its Head Office (HO) Jaipur, Rajasthan, India and will require frequent travel to its field operations spread across 600 villages in India. As a person in this position, you will be responsible for creating innovative communication material to engage JRFs multiple stakeholders including field staff, independent workforce (weavers), volunteers and other international supporters. Your work will cover all marketing disciplines - brand management, advertising, PR, events, direct marketing, social media and more. This will also include constant collaboration with JAIPURs Branding and Communication team to conceptualize and execute communication projects in line with JAIPURs vision. You will have to seek out avenues to increase visibility of JRF in the media and also through direct methods of communication, thereby increasing awareness of JRFs work Key Responsibilities & Deliverables The specific responsibilities of position holder will be (though not restricted to) following: 1. Promoting the brand positioning of JAIPUR Rugs Foundations that will reflect the core values of the Founder throughout the organization as well as in the various communications that are being made with the different stakeholders. 2. Social Media: Through social media tools including Facebook, Twitter, blogs, Instagram etc. JRFs commitment to providing sustainable livelihoods must be communicated to multiple stakeholders internationally. Strategy must be developed in partnership with the JAIPURs internet marketing team and Branding &Communication team. However content creation and execution will be the responsibility of the Grassroots Branding and Communication Manager 3. Grassroots Communication: All communication aimed at the existing as well as prospective artisans and weavers; their village community members; and various stakeholders located in the grassroots settings. Marketing Communication: Provide information and support on a periodic basis to the Branding and marketing team of JAIPUR Rugs to bring to light the significant stories associated with the every rug. Internal Communication: In order to enable the employees of JAIPUR to connect with grassroots leaders and artisans to understand the significance of the inclusive carpet value chain being maintained by JAIPUR, it is imperative to have a transformational engagement with them on a routine basis using tools including a bi-monthly newsletter in Hindi to be written and edited in entirety. 4. Taking lead in development of communication material and tools targeted at different stakeholders E.g. flash cards, handbooks, reference manuals, leaflets, brochures, posters, audios, audio-visuals, movies, documentaries, animations, multimedia flash presentations, power point presentations, lectures, participatory workshops, social media platforms and so on. These will be developed with the support of various cross-departmental team members. 5. Taking lead in content development that will include documentation of innovative in field operations, success stories and life stories of artisans, coverage of events and activities being initiated by JRF in different settings, development of training curriculum, translation of the approved content from one language to the other etc. 6. Hosting the inbound visits of institutions and facilitating knowledge exchange with them. 7. Serving as a nodal point of convergence for knowledge sharing among different activities of JAIPUR Rugs Foundations, thus updating all with the latest at the organizational front in a structured manner. Salary:Best in industry Industry:Export / Import Functional Area:Marketing, Advertising, MR, PR, Media Planning Role Category:Public Relations Role:Public Relations & Media Relations Manager

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