Hewlett-Packard Co

HP today announced that the Hewlett-Packard Company Foundation has made a donation of $25,000 for relief efforts resulting from the wildfires in Colorado. The grant will be made to the American Red Cross.The Hewlett-Packard Company Foundation awards grants for humanitarian relief in communities hit by disaster, matches employee giving, and supports innovative education projects. The Foundation responded to numerous major disasters in 2011, including the Japan earthquake and tsunami; flooding ... Read More

Apply statistical techniques to develop models of customer behavior such as response and buying patterns, internal market sizing, share of wallet, opportunities Identify/develop metrics/ benchmarks and provide insight behind the information in the performance dashboard Champion the utilization of common marketing processes and languages Implement marketing processes and tools such as Marketing Resource Management (MRM), Customer Relationship Management (CRM) and Customer Knowledge Management (CKM) Work with Information Technology (IT) and end users to design, publish and maintain analytical reports to make key customer and marketing information available to sales, marketing and business owners Analyze historical financial and operational metrics, such as business seasonality, lead, sales pipeline conversion rates, to drive action planning Manage marketing projects to meet timelines and ensure that the project is useful for all stakeholders Support and maintain marketing and sales policies with a particular focus on specific product line and/or region in compliance with local regulations Plan and execute marketing program and campaigns Drive and evaluate marketing programs that generate revenue and share Align marketing programs to investment Desired Profile Qualifications Education and Experience Required: Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred 5+ years marketing and/or project management experience Experience in Marketing Resource Management (MRM) or Customer Knowledge Management (CRM) applications; statistics background a plus Knowledge and Skills Required: In-depth knowledge of marketing principles, practices, tactics and tools Working knowledge of marketing activities and practices and procedures Familiarity with and/or experience in business and marketing strategies Excellent written/oral communications and analytical skills Strong interpersonal and project management skills; ability to manage virtual teams Strong negotiating skills Ability to interface effectively with multiple levels of management and functional disciplines Strong ability to influence/ drive consensus Experience 5 - 7 Years Industry Type IT-Software / Software Services Role Marketing Manager

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