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Capella Education Company

Capital Bank was formed by Capital Bank Financial Corp. (formerly North American Financial Holdings, Inc.), a bank holding company incorporated in the state of Delaware in 2009. Capital Bank Financial Corp.’s objective is to create a regional banking franchise in the southeastern United States through organic growth and acquisitions of other banks, including failed, underperforming and undercapitalized banks. Beginning in December 2009, Capital Bank Financial Corp. raised approximately $900 m... Read More

Address      Capella Tower 225 South 6th Street, 9th Floor Minneapolis, MN 55402
Website      www.capella.edu/
Holding      No Holding Details

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Community Marketing Manager


The role of Community/CRM Senior Manager is a critical position within our marketing organization. This leader will build out the strategy and roadmap to develop a new CRM process and integrate it with our brand experience work, digital properties, email, direct mail, and social marketing work to improve the prospect experience and drive conversion.

Responsibilities include:

    * Oversee end to end user experience and underlying delivery structure and marketing tactics. Partner with Brand Experience, Digital Experiences and Learner Success teams to build framework.
    * Oversee rigorous quantitative analysis and experience mapping to deploy appropriate communication strategy for given segments at correct time.  Partner with Brand Strategy + Markets and Products in doing so.
    * Develop and partner with the Digital Experience team to deliver full CRM integration with our key web properties to deliver a dynamic, targeted and effective user experience.
    * Ensure exceptional user experience by auditing and refining process. Set clear, challenging performance standards. Anticipate issues and problem solve. Lead flexibly though changing business conditions.
    * Manage and influence a multi-million dollar budget with multiple external partners.
    * Oversee ongoing optimization testing across areas of responsibility.
    * Partner across the enterprise to build knowledge of content and/or points of differentiation and deploy appropriately across channels. Understand strategic priorities and ensure alignment through work.
    * Understand and stay ahead of privacy law and regulatory impact to this area of work.
    * Be a thought leader and resource for Marketing on the emerging digital landscape. Proactively work across organization to drive results.
    * Develop and lead team members. Oversee their functional responsibilities and develop their competencies.


    * BS required. MBA helpful.
    * 5+ years experience in leadership role overseeing CRM management or relevant application development.
    * Comfort in building new capabilities in ambiguous business conditions.
    * Experience in marketing channels relevant to this work; email, direct mail, landing page optimization, social marketing.
    * Keen knowledge of the digital landscape with awareness of emerging innovation.
    * Strong partnership ability to leverage external knowledge and apply it to our business.
    * Brand strategy exposure and application responsibility.
    * Mastery of the following competencies;
    * Business acumen, critical thinking, strategic thinking, creating alignment,
    * Strong interpersonal skills. Builds a team people want to be on.

Other Job Information

Vacancy type:

Full Time

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