Email Marketing Specialist Information

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Caesars Entertainment Corporation

Since its beginning in Reno, Nevada more than 70 years ago, Caesars has grown through development of new resorts, expansions and acquisitions, and now owns or manages casino resorts on four continents The company's resorts operate primarily under the Harrah's, Caesars and Horseshoe brand names; Caesars also owns the London Clubs International family of casinos and the World Series of Poker.Caesars Entertainment is focused on building loyalty and value with its customers through a unique combi... Read More

Address	Gary Thompson 1 Caesars Palace Drive Las Vegas, NV 89109 702.407.6529
Website	www.caesars.com/
Holding	No Holding Details

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Email Marketing Specialist

JOB SUMMARY:

The Email Marketing Specialist for the Las Vegas Direct Marketing Center is responsible for providing overall support for Email Marketing initiatives for the assigned casinos/departments. The incumbent will support a fast-paced team, focused on driving online room revenue and customer engagement through email newsletters, trigger communications, lifecycle marketing and promotional campaigns.

KEY JOB FUNCTIONS:

·         Execute all email communications for assigned properties (electronic postcards, newsletters, guest books, opt-ins, etc.)

·         Build and manage online Stay & Play packages for assigned properties, working closely with property contacts to ensure the online booking process is seamless

·         Coordinate activities of design, content and development teams to meet multiple, interdependent deadlines

·         Suggest creative new ways to market properties through concept development and graphic design

·         Establish relationships with key property contacts to ensure email content is current and accurate

·         Work closely with corporate Internet Marketing and Email Marketing teams to complete projects, ensuring cohesiveness with the company’s overall Internet presence

·         Build and rigorously test each email, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks

·         Review and analyze email performance data to identify trends and opportunities and develop best practices to increase efficiency and effectiveness of campaign results

·         Perform all other related and compatible duties as assigned

Qualifications:

EDUCATION and/or EXPERIENCE:

Bachelor’s degree in Marketing, Business, MIS, web-development, graphic design or related field.   Minimum 3 years email marketing experience with understanding of email best practices for design, subject lines, copy, testing, calls to action etc.

QUALIFICATIONS:

    * Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
    * HTML experience required, web design experience preferred
    * Proficiency in Microsoft Office (Excel, Word, Outlook, etc.)
    * Proficiency in Adobe Creative Suite (Photoshop, Dreamweaver, Illustrator, etc.)
    * Superior communication, writing, presentation, and follow-up skills
    * Evidence of learning quickly and ability to build on existing business foundations
    * Excellent time and project management with exceptional attention to detail
    * Ability to take ownership and initiative, and work independently with minimal direction while also functioning and contributing as part of a team
    * Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities
    * Ideal candidate will have a passion for email marketing, be driven to achieve results, be detail oriented, self-motivated, enthusiastic about taking on responsibilities and able to handle and prioritize multiple tasks, all while maintaining a positive attitude.
    * Candidate should have a strong working knowledge and understanding of the World Wide Web and familiarity with content management tools, new media and/or product development. Must have a proven ability to successfully mange multiple, different streams of work in a challenging, dynamic environment.
    * MUST have excellent WRITTEN and oral communication skills and able to comfortably communicate to all levels of the organization.

WORK ENVIRONMENT:

    * Must be able to work in areas containing dust, second hand smoke, varying noise and temperature levels, lighting, vibration, crowds and air quality.
    * Must be able to work in a fast paced environment

Other Job Information

Vacancy type:	Full Time	Contact Mode:	not provided
Fax:	not provided	Contact Name:	not provided
Job Duration:	not provided	Phone:	800-318-0047
Email:	Investor_Inquiries@caesars.com