Database Marketing Coordinator Information

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Caesars Entertainment Corporation

Since its beginning in Reno, Nevada more than 70 years ago, Caesars has grown through development of new resorts, expansions and acquisitions, and now owns or manages casino resorts on four continents The company's resorts operate primarily under the Harrah's, Caesars and Horseshoe brand names; Caesars also owns the London Clubs International family of casinos and the World Series of Poker.Caesars Entertainment is focused on building loyalty and value with its customers through a unique combi... Read More

Address	Gary Thompson 1 Caesars Palace Drive Las Vegas, NV 89109 702.407.6529
Website	www.caesars.com/
Holding	No Holding Details

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Database Marketing Coordinator

Job Description:

JOB SUMMARY:

Query and segment customer database for creating mail, telephone, and e-mail lists for marketing purposes. Build offers and matrices. Maintain the general hygiene of the customer database as related to bad addresses, bad data, and duplicate accounts. Research customer account information in the customer database system. Light customer service calls. Provide friendly, excellent service to every internal and external customer.

KEY JOB FUNCTIONS:

    * Run canned queries, as well as write and run ad-hoc queries, against customer database using relational database query software.
    * Create and maintain Access databases that import, manipulate, and export customer data.
    * Create segmented customer lists for mail, telephone, and e-mail marketing campaigns. Create offers and matrices for the segmented lists. Use in-house created software to specify customer segments, designate coupons, and create final "mail files" for all direct mail, telephone, and e-mail campaigns. Send files to vendors for execution of mail, telephone, and e-mail campaigns.
    * Manipulate and present data in Excel.
    * Identify and correct, or facilitate the correction of, bad data in the customer database.
    * Interact with members of the marketing staff and other casino departments in a friendly, understandable, and responsible manner.
    * Must meet the attendance guidelines of the job and adhere to departmental and company policies.
    * Perform other tasks as requested.

Qualifications:

EDUCATION and/or EXPERIENCE:

College degree preferred, high school diploma or equivalent required

QUALIFICATIONS:

    * Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
    * Must have previous computer experience with specific knowledge of relational database query software, Microsoft Access, and Microsoft Excel.
    * Understanding of SQL is desirable.
    * Understanding of direct mail list segmentation techniques and theories is desirable.
    * Must be very detail oriented, well organized, and self-motivated.
    * Must be able to read, write, and understand English.
    * Must be able to work in a team environment.
    * Must present a well-groomed appearance.

WORK ENVIRONMENT:

    * Must be able to maneuver in and around the casino floor and back of house.
    * Must be capable of sitting and working at a PC for most of an 8-hour workday.
    * Must be able to stoop, bend, crouch, crawl, twist, and balance.
    * Must be able to carry up to 20 pounds.

    * Must be able to work in areas containing dust, second hand smoke, varying noise and temperature levels, lighting, vibration, crowds and air quality.
    * Must be able to work in a fast paced environment

Other Job Information

Vacancy type:	Full Time	Contact Mode:	not provided
Fax:	not provided	Contact Name:	not provided
Job Duration:	not provided	Phone:	800-318-0047
Email:	Investor_Inquiries@caesars.com