Digital Marketing Editor Information

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Amazon.com India

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Digital Marketing Editor

Digital Marketing Editor Amazon India marketing organization is seeking a copywriter to develop content for digital marketing campaigns for increasing traffic and customers to the website. You will be part of the Amazon team in India, located at our Bangalore, Karnataka. You will be responsible for writing copy for digital marketing campaigns to deliver the right message to the right person at the right time. The campaigns will use channels such as email marketing, landing pages, web pages and Search Engine Marketing. You may also write copy for deliverables such as testimonials, case histories, online product demos, videos and white papers. Sales of products by third-party sellers on our websites represent more than one-third of units sold, and the Seller Services business is growing faster than our Retail business. As an organization, Amazons North American Seller Services is uniquely highly influential by coordinating across Amazon Customers, Amazon Category teams and Amazon Sellers. We are a business development organization; we drive growth for over 2MM Amazon Sellers through business intelligence, cross-selling efforts and integrated Account Management. We are successful by focusing on aggressive growth for our Sellers businesses. Responsibilities: Work with management to prioritize the development of creative content for digital marketing campaigns. Participate on cross-functional teams to develop messaging strategy for campaigns and marketing deliverables. Work with internal stakeholders to gather business needs and input for writing copy for marketing deliverables. Manage projects in a timely fashion to write copy for multiple deliverables for campaigns; work with our legal department and sales and marketing stakeholders to have copy reviewed and approved. Provide best practice guidance for effective copywriting that complies with Amazon brand and legal standards Create a resource center of approved copy that can be accessed by our business users. Input copy into our marketing automation platform to create emails and landing pages. Basic Qualifications The ability to change customer perceptions and behavior with compelling copy writing of marketing deliverables Possess customer relationship skills including the ability to discover the true requirements underlying requests, recommend alternative business approaches, and lead efforts to meet aggressive timelines with optimal solutions Written, verbal, and non-verbal skills, coupled with ability to comfortably and confidently present to all levels within the enterprise is required Must be detail-oriented with a demonstrated ability to self-motivate and follow-through on projects Able to work with teams spread across multiple locations Able to influence others who are not in your reporting chain An understanding of automated marketing campaign flow steps and what messages are relevant to the prospect at each step in the campaign. Project management skills: Ability to effectively management and prioritize projects Preferred Qualifications 2+ years experience writing copy for digital marketing campaigns including email marketing, web pages, landing pages, and Search Engine Marketing. Experience writing copy for deliverables such as testimonials, case histories, online product demos, videos and white papers. Strong project management experience Proficiency with MS Office applications including Word and Excel Experience with a marketing automation platform such as Marketo or Eloqua Bachelors degree preferred in a relevant major such as communications, marketing, advertising or business. Understand of SEO and its importance is writing content Salary: Not Disclosed by Recruiter Industry: Internet / Ecommerce Functional Area: Marketing, Advertising, MR, PR, Media Planning Role Category: Creative Role: Copywriter Education: (UG - Any Graduate - Any Specialization, Graduation Not Required) AND (PG - Any Postgraduate - Any Specialization, Post Graduation Not Required) AND ( Doctorate - Any Doctorate - Any Specialization, Doctorate Not Required) Please refer to the Job description above