Caregory:  Laws & Regulation

Added on:  9/13/2013 9:16:54 AM

Views:  5

Replies:  11

Mobile Marketing Regulations

What kind of laws are in existence regarding mobile marketing - particularly text message advertisements?

Riya Replied on 7/12/2016 at 6:12 AM

Dnd and non Dnd


Riya Replied on 5/6/2016 at 6:49 AM

Commercials and non- commercials msgs.


Riya Replied on 4/20/2016 at 5:29 AM

No promotional sms on dnd number


Riya Replied on 3/17/2016 at 5:20 AM

In 2005, the MMA published its first set of Mobile Advertising Guidelines for the mobile web. Over the past three years, the guidelines have evolved to include display (mobile web and downloadables) and messaging (SMS and MMS). The next revision of the guidelines will also include video/television.The guidelines are released every six months and are the result of collaboration across the MMA Mobile Advertising Committees in Asia Pacific (APAC), Europe, Middle East


Riya Replied on 3/16/2016 at 5:12 AM

No sms should be sent on Dnd Numbers.


Riya Replied on 3/14/2016 at 1:04 PM

Dont send on Dnd Numbers


Riya Replied on 1/29/2016 at 12:35 PM



Riya Replied on 1/22/2016 at 4:59 AM


Riya Replied on 11/18/2015 at 4:50 AM

Promtional messages will not go on DND numbers,if some one has opted for DND on thier numbers.


Riya Replied on 7/20/2015 at 6:50 AM

For Mobile marketing message, messages shouln't be deliver on DND numbers,


aniket Replied on 4/3/2015 at 4:52 PM

I am not sure if any law exist except that these messages depend totally on the receivers; discretion. They may stop receiving them if they so want.

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