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Asian Paints PPG Pvt Ltd

<h2>PPG Asian Paints Story</h2> <p>Following the economic liberalisation in 1991 and the gradual weakening of the license raj, a number of Indian and multinational car companies launched their operations in India. Since then, automotive component and automobile manufacturing growth has accelerated to meet growing domestic and export demands.</p> <p> The automotive coatings market is currently bifurcated into OEMs and auto refinishes, and it is one of the fastest growing sub sectors in the Indian Industrial paint markets. The OEM market is the most predominant one, where the action has been remarkable in the last decade and half with almost all the major automobile companies setting up manufacturing operations in India. The refinishing paint system includes coating systems for passenger cars, commercial vehicles and two-wheeler markets. This market has been demanding exacting coatings for their end products. This has prompted the Indian paint manufacturers to join hands with international paint companies to provide quality coatings. The demand for automotive paints is closely correlated to the growth of the industry in particular and economy in general.</p> <p> Being a strong player in the Industrial segment, <b>Asian Paints Limited</b> felt the need to combine state-of-art-technology with its nation-wide distribution network. Incidentally, <b>PPG Industries, Inc</b>. of USA, the largest producer and supplier of automotive coatings to major global car manufacturers, was also looking for a partner to venture into India. </p> <p> Thus, a <b>50-50 joint venture</b> took place between these two giants, leading to the creation of PPG Asian Paints Private Limited (PPG Asian Paints). Incorporated on <b>19th February 1997</b>, PPG Asian Paints's strategy has been to offer better value through closely tailoring its offerings to customer requirements and providing superior service. A combination of expertise and skills garnered from the parent companies and learnings created from within has equipped PPG Asian Paints with the wherewithal to create integrated solutions in addressing consumer needs. </p> <p> PPG Asian Paints is engaged in the business of <b>manufacturing and marketing automotive and industrial paints.</b> The synergy between the parents helped PPG Asian Paints commence its operations for CED in the month of <b>August 1997</b>. The rest of OEM business was transferred from Asian Paints in October 1997.</p> <p> In the first year of operation (year ended 31st March 1998), PPG Asian Paints recorded a sale of Rs. 118.76 million. In the year 2009-10, the consolidated sale was Rs. 4903.94 million – <b>CAGR of 36.3%</b> since inception.</p> <p> In refinishes, the business of Asian Paints was transferred to the company in August 1999. In the auto-refinish segment, PPG Asian Paints's brands include <b>2K Nexa, Deltron GRS, Bilux,</b> and <b>Aspa</b>. 2K Nexa and Deltron GRS are PPG Industries' international brands in high-end polyurethane paints.</p> <p> In 2001-02, PPG Asian Paints launched a new economy polyurethane system in the refinish market under the brand name of Bilux. The various ancillary products offered to refinish customers were brought under the 'Autobasic' umbrella brand to facilitate better recognition and communication. </p> <p> In 2001-02, PPG Asian Paints received an award for 'overall performance' from Hyundai Motor India Limited. In 2006-07, Bilux, PPG Asian Paints's economy PU offering in the refinish market, saw yet another year of impressive growth making it the largest selling brand in its category.</p> <p> Previously, the company depended on Asian Paints for its entire requirements, but with the acquisition of the Chennai-based <b>Faaber Paints Private Limited</b> (Faber Paints) in <b>August 2006</b>, it now produces paints in-house. With the commissioning of its new manufacturing facility in Chennai in March 2008, reliance on Asian Paints for manufacturing reduced further. </p> <p> In March 2007, with the acquisition of the advanced refinish 2K business from ICI India Ltd. (ICI India), PPG Asian Paints became the leader in the premium refinish segment. </p> <p> PPG Asian Paints is the second-largest player in industrial automotive paints and market leader in auto-refinish segment. </p>

Address      PPG Asian Paints Private Limited Address: 158, Vidyanagari Marg, CST Road, Dani Wooltex Compound, Kalina, Santacruz (East) Mumbai - 400098. India. Tel: 022 - 3056 8700 / 8800 Fax: 022 - 2652 8044 / 3056 8764 Email: customercare@asianppg.com
Website      http://www.ppgasianpaints.com
Holding      No Holding Details

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