Director, Data Monetization (Strategy & Analytics) Information

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Singtel Singapore

Singapore Telecommunications Limited (SGX: T48, ASX: SGT, OTC Pink: SGAPY), commonly abbreviated as SingTel, is a Singaporean telecommunications company, with a combined mobile subscriber base of 416 million customers from its own operations and regional associates in 25 countries at end of June 2011 increased by 19 percent from a year ago,[2] making it one of the largest mobile network operators in the world.[3][4] The company was known as Telecommunications Equipment until 1995. SingTel pro... Read More

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Director, Data Monetization (Strategy & Analytics)

Director, Data Monetization (Strategy & Analytics) Reference No.: MMDDMSA/SO Date Posted: 11 Mar 13 SingTel Group is the world’s 2nd largest Telecommunication provider with 460 million customers globally. Group Digital L!fe focuses on creating new growth engines by delighting customers with innovative digital services beyond traditional Telco offerings, competing in new markets and adjacent industries such as media, entertainment, retail and banking. We are looking for exceptional people to join the newly set up team in SingTel’s Group Digital Life to lead and shape our strategy in the area of enhancing and growing how we leverage and monetize our assets. This team sits under the Marketing and Sales group. The Director of Data Monetisation will lead a team to design, build and grow SingTel’s business in monetizing its core assets (namely its vast amounts of customer-related data and associated insights) either directly, B2B or via strategic alliances with partners, taking into account privacy and regulatory interests, as well as the impact on SingTel’s competitiveness. Responsibilities: Strategy Development: Understand SingTel’s business strategy & vision and assess how data monetization fits into overall SingTel’s objectives Formulate our data monetization strategy by determining, among other factors, the following: what are the use cases for our customer data and the client needs what is the potential impact on client business and the size of the opportunity for SingTel where can SingTel be distinctive –in providing easy access to its data, or through analytics what does success look like for SingTel and what are the key success factors for SingTel Develop and manage a series of pilots with selected partners to validate the data monetization strategy, extracting key learnings and refining the strategy and expectations accordingly Lead a small team of 4 to 5 persons to translate strategy to execution, including defining a detailed action plan with clear revenue targets and milestones, and managing its implementation. Leadership will be required for: Partner management: Working through targeted partners to ensure the success and improve our overall value proposition. The Director will be expected to (a) identify potential partnerships and assist in structuring new agreements, convincing potential partners of the merits of a partnership, and aid in negotiating and obtaining signed agreement.; (b) Deliver mutual commitments and assess the performance and results of the partnership; and (c) Winding down the partnership, for instance when its objectives have been met or cannot be met, or when the partner adjusts priorities Operations: Work with GDL Business Units and Associates to ensure execution of data monetization plan, including marketing and sales as well as implementing commitment and implementations with partners People Management skills – to coach, guide and develop the team to deliver results.