Marketing Associate Director (mCommerce) Information

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Singtel Singapore

Singapore Telecommunications Limited (SGX: T48, ASX: SGT, OTC Pink: SGAPY), commonly abbreviated as SingTel, is a Singaporean telecommunications company, with a combined mobile subscriber base of 416 million customers from its own operations and regional associates in 25 countries at end of June 2011 increased by 19 percent from a year ago,[2] making it one of the largest mobile network operators in the world.[3][4] The company was known as Telecommunications Equipment until 1995. SingTel pro... Read More

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Website	www.singtel.com
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Marketing Associate Director (mCommerce)

Responsibilities:

Make the brand a clear competitive advantage for a new product in SingTel Digital Life’s Business. To the target digital consumer segments, the brand must be the top of the mind and among the preferred brands
Manage the brand strategy, i.e. champion for her brand vision, value proposition, communication strategy, visual ID/tonality, development of the overall architecture, and execution to achieve strong brand value and consistency throughout all customer touch points
Formulate and articulate the customer value proposition
Perform market research and competitive analysis, mining consumer insights, and generating new product ideas in partnership with product team
Formulate, evaluate and execute effective communication and “go-to-market" strategy - above and below-the-line advertising, promotions, sponsorships and event management
Manage creative engagement process with advertising, media planning and event agencies to shepherd campaign-able ideas from birth to execution
Develop new, non-traditional, marketing channels to leverage relevant touch-points and achieve objectives of building brand awareness, shaping perceptions, driving purchase behavior and nurturing brand loyalty
Devise and drive customer acquisition campaigns
Project-manage to ensure end to end implementation of product/service roll-out
Analyze weekly / monthly marketing reports (both quantitative and qualitative) to measure the effectiveness of marketing campaigns and distil underlying trends

Requirements:

Qualifications:

Minimum 8 years of relevant experience in consumer brand management, development and marketing
Proven experiences in developing and managing a successful regional brand
Proven experiences in marketing to digitally-savvy consumer segments
Broad understanding of consumer banking, mobile operator brands and positioning, and digital/ new social media.
A recognized degree from reputable & recognized institutions

Characteristics:

An innovative and creative thinker, able to challenge conventional thinking and approaches
Ability to think strategically by identifying and analyzing consumer and market insights, and translating these into effective strategies
Strong business acumen with sharp analytical mind
Highly customer experiences-focused, detail-oriented
Strong interpersonal skills, influencing leadership with the ability to establish and maintain effective working relationships with team members, third parties, etc.
Self-starter and excellent presentation, process and project management skills to manage budget and maintain own work flow and meet deadlines
Self-motivated, able to work under minimal supervision in a fast-paced and dynamic environment