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Singtel Singapore

Singapore Telecommunications Limited (SGX: T48, ASX: SGT, OTC Pink: SGAPY), commonly abbreviated as SingTel, is a Singaporean telecommunications company, with a combined mobile subscriber base of 416 million customers from its own operations and regional associates in 25 countries at end of June 2011 increased by 19 percent from a year ago,[2] making it one of the largest mobile network operators in the world.[3][4] The company was known as Telecommunications Equipment until 1995. SingTel pro... Read More

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Website      www.singtel.com
Holding      No Holding Details

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Marketing Associate Director (mCommerce)

Responsibilities:

  • Make the brand a clear competitive advantage for a new product in SingTel Digital Life’s Business. To the target digital consumer segments, the brand must be the top of the mind and among the preferred brands
  • Manage the brand strategy, i.e. champion for her brand vision, value proposition, communication strategy, visual ID/tonality, development of the overall architecture, and execution to achieve strong brand value and consistency throughout all customer touch points
  • Formulate and articulate the customer value proposition
  • Perform market research and competitive analysis, mining consumer insights, and generating new product ideas in partnership with product team
  • Formulate, evaluate and execute effective communication and “go-to-market" strategy - above and below-the-line advertising, promotions, sponsorships and event management
  • Manage creative engagement process with advertising, media planning and event agencies to shepherd campaign-able ideas from birth to execution
  • Develop new, non-traditional, marketing channels to leverage relevant touch-points and achieve objectives of building brand awareness, shaping perceptions, driving purchase behavior and nurturing brand loyalty
  • Devise and drive customer acquisition campaigns
  • Project-manage to ensure end to end implementation of product/service roll-out
  • Analyze weekly / monthly marketing reports (both quantitative and qualitative) to measure the effectiveness of marketing campaigns and distil underlying trends
Requirements:
 
Qualifications:
  • Minimum 8 years of relevant experience in consumer brand management, development and marketing
  • Proven experiences in developing and managing a successful regional brand
  • Proven experiences in marketing to digitally-savvy consumer segments
  • Broad understanding of consumer banking, mobile operator brands and positioning, and digital/ new social media.
  • A recognized degree from reputable & recognized institutions

Characteristics:
  • An innovative and creative thinker, able to challenge conventional thinking and approaches
  • Ability to think strategically by identifying and analyzing consumer and market insights, and translating these into effective strategies
  • Strong business acumen with sharp analytical mind
  • Highly customer experiences-focused, detail-oriented
  • Strong interpersonal skills, influencing leadership with the ability to establish and maintain effective working relationships with team members, third parties, etc.
  • Self-starter and excellent presentation, process and project management skills to manage budget and maintain own work flow and meet deadlines
  • Self-motivated, able to work under minimal supervision in a fast-paced and dynamic environment

Other Job Information

Vacancy type:

Full Time

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