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Manitowoc Company, Inc. (The)

The Manitowoc Company, Inc. engages in the design, manufacture, and sale of cranes and related products, and foodservice equipment worldwide. It operates through two segments, Cranes and Related Products, and Foodservice Equipment. The Cranes and Related Products segment offers lattice-boom cranes, including crawler and truck mounted lattice-boom cranes, and crawler crane attachments; tower cranes comprising top slewing luffing jib, topless, and self-erecting tower cranes; mobile telescopic c... Read More

Address      2400 South 44th Street Manitowoc, WI 54221-0066 United States
Website      www.manitowoc.com/
Holding      No Holding Details

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Product Manager Job

Essential Job Functions

-PRODUCT DEVELOPMENT: Develop product specifications and lead product development to establish and deliver on metrics for sales, launch schedule, features, competitive comparisons, quality, cost, and expenses.

-PRODUCT LIFE CYCLE MANAGEMENT: Effectively manage product life cycles such that innovative new products account for a balanced portion of current sales while unprofitable or slow-moving product generations are updated, value-engineered and/or retired.

-PRICING: Develop pricing strategies for the company which will result in the greatest share of market and profitability over the long run. Work directly with sales, service and other functional groups to ensure effective implementation of pricing strategies to all customers, segments and channels.

-SALES RESULTS: Work with internal and external sales partners to achieve business performance goals with existing products.

-MARKET RESEARCH: Conduct research, evaluate the results and report on customer satisfaction, to include studies to determine market potential for new, redesigned, or existing products. Assure that market and competitive intelligence is current and constantly analyzed so that market opportunities may be capitalized and competitive issues addressed. Manage and report market information including statistical market share data, competitive information, and market trends.

-BUSINESS ANALYSIS: Analyze product sales by region, market, and segments to identify areas of strength and weakness. Review sales forecast, develop with operations management build and inventory management plans to maximize profit and balance operating expenses. Work with sales management to develop and implement a strategy to maximize product penetration in those areas.

-PRODUCT PROMOTION: Collaboratively establish goals and objectives for advertising, promotion, web site, trade-show displays, and literature. Work with Marketing Comm. Mgr. to implement the plan within allocated budgets.

-BUDGET/SPENDING. Ensure effective management of assigned expense budgets to optimize results and impact on the business.

Job Requirements/Working Conditions

-Bachelor’s degree and a minimum of 5 years experience in sales/marketing is required.

-Master’s degree in Business Administration preferred.

-Undergrad in some area of business, or engineering is preferred.

-Working conditions include mostly office work.

-30% travel is required.

Other Job Information

Vacancy type:

Full Time

Contact Mode:

not provided



Contact Name:

not provided

Job Duration:

not provided





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