Deputy Manager - Digital Communication Information

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HDFC Standard Life Insurance Company Ltd

HDFC Standard Life Insurance Company Ltd. is one of India's leading private life insurance companies, which offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC Ltd.), India's leading housing finance institution and The Standard Life Insurance Company, a leading provider of financial services from the United Kingdom. Both the promoters are well known for their ethical dealings and financial strength and... Read More

Address	No. 17A, Sri Velayudham Complex, 2nd Floor,Natesan Nagar, Pondicherry India
Website	www.hdfclife.com/
Holding	No Holding Details

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Deputy Manager - Digital Communication

Social Media: Design communication for promotional events, contests, app tab, and other social media assets Manage & supervise the creative agency Content Strategy: Work with the agency to develop brand content strategy Develop website and education content Digital Creative Development: Develop ad copies for a/b split testing at copy level for SEM campaigns Work with the web analytics POC and make refinements to messaging based on performance Build communication for multivariate testing and optimization of landing pages Online Business: Formulate digital media strategy o Develop media plans with appropriate combination of CPM, PPC, CPL based deals o Ensure optimum amount of SOV on the web platform o Media plan to maximize exposure to ad formats with better response rates o Improve campaign ROI Campaign Management o Effective management, Analysis and Optimization of campaigns o Maximize conversion on leads sent to the call centre Creative support for HDFC Bank, tele assist & loyalty Media Management: Gather databases of existing online customers/users through marketing initiatives Design up sell and cross sell campaign in coordination with the analytics team basis customer profile and purchase behaviour for existing online customers Manage media inventory Interface with Offline Team: Translate brand communication from offline to online Ensure consistency in price-points, deals, USPs and other key messaging Interface with the category managers Desired Profile Please refer to the Job description above Experience 2 - 7 Years Industry Type Insurance Role Search Engine Optimisation /SEO Specialist

Other Job Information

Vacancy type:	Full Time	Contact Mode:	not provided
Fax:	not provided	Contact Name:	HR
Job Duration:	not provided	Phone:	not provided
Email:	recruitment3@hdfclife.com