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HDFC Standard Life Insurance Company Ltd

HDFC Standard Life Insurance Company Ltd. is one of India's leading private life insurance companies, which offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC Ltd.), India's leading housing finance institution and The Standard Life Insurance Company, a leading provider of financial services from the United Kingdom. Both the promoters are well known for their ethical dealings and financial strength and... Read More

Address      No. 17A, Sri Velayudham Complex, 2nd Floor,Natesan Nagar, Pondicherry India
Website      www.hdfclife.com/
Holding      No Holding Details

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Manager - Marketing - 1 Opening(s)

Overall purpose of the Job : The incumbent will be responsible for building the HDFC Life Health Insurance segment and will develop the market entry strategy, planning and execution of brand agenda for the Health Insurance segment. He/ She will report into the VP Marketing to develop the marketing strategy and brand proposition for health and will work in close co-ordination with stakeholders across health business like the Business Head, Product, Channel Sales, Research and PR teams to deliver the brand and business objectives on health Key Performance Areas Key Task & Activities : Marketing Strategy Development & Planning Develop the market entry strategy and corresponding annual marketing plans for the Health segment Designing, aligning and planning ATL campaigns basis business objectives Overall ATL & BTL Campaign Planning (Planning, Budgeting, Calendar Finalization and Innovations) Monitoring and reporting market, competition and consumer behavior with view to incorporate the same into product & communication planning and development Maintain / Enhance Brand Awareness and Equity score Enhance brand differentiator Sar Utha Ke Jiyo through the health offering Provide Campaign development support to teams (Product, Experiential Marketing, Campaign and DBM teams etc) 2. Campaign Implementation : Ensure alignment of creative agency to the brand extension idea to the health offering Development and testing of creative, communication concepts and routes, ensuring alignment and relevance of all creative / communication to customer needs ATL Campaign and In Market Activation Implementation - Co-ordination with Creative, Media & Online Agencies Adherence to Campaign and Media deadlines - Monitoring & Supervision - Quality & Accuracy Innovations on new media and bring unique delivery ideas in the health category 3. Agency Relationship / Vendor / Internal Dept. Management: Level of coordination with key business partners Adherence to operational processes Adherence to accounting (billing & payment) processes Overall Agency & Vendor Management & Performance" 4. Audit & Compliance: Knowledge of all processes for Brand, Accounting, Risk, Audit and IRDA compliance Follow all laid down processes and compliance norms (Internal & External) Spends and Provisions Tracking & Reporting 5. Team Development : Development of individuals in team Team performance management Desired Profile Please refer to the Job description above Experience 6 - 10 Years Industry Type Insurance Role Product Manager

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Vacancy type:

Full Time

Contact Mode:

not provided


not provided

Contact Name:

Shweta B

Job Duration:

not provided




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