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Charles River Laboratories International Inc.

Founded 60 years ago, Charles River was initially engaged in the production of research models for biomedical research.  Over the past six decades, we have seen a dramatic evolution in the needs of our customers.  In order to meet those needs, we have launched new businesses and grown existing businesses.  These changes have transformed our company into a leading global provider of essential products and services that advance research in the drug discovery and development industry.The company... Read More

Address      harles River Laboratories International, Inc. 251 Ballardvale Street Wilmington, MA 01887
Website      www.criver.com/
Holding      No Holding Details

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Marketing Manager



Manage the development and implementation of short- and long-term marketing strategies and tactics for the Global Discovery Services business. Ensure that Global Discovery Services Marketing programs and initiatives complement overall company goals and focus.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

· Design develop and implement Global Discovery Services marketing plans and programs to support business goals and objectives, and identify new opportunities to increase market share.

· Provide direction and leadership to events, website, creative and marketing support teams to generate maximum market awareness and ROI (value). Work with operations, sales and marketing staff to develop and implement strategies, portfolio development plans and positioning and messaging plans consistent with both corporate and business unit branding platforms.

· Manage the planning, organization and execution of marketing materials, brochures as well as other publications in support of company wide services, in alignment with other marketing team members.

· Participate in vision, strategy, organization and execution of corporate trade shows.

· Conduct regular sales trade show and market insight trips, including customer field travel with representatives.

· Participate in design, development and implementation of sales training programs.

· Research and analyze customer behavior to identify major factors influencing buyer behavior and to define the buying process.

· Assist with the development and implementation of tactical marketing plans to support and achieve overall CR business goals and objectives, with a special emphasis on value creation across our entire portfolio.

· Work closely with company and client scientists to identify opportunities to enhance and expand service offerings.

· Working with Business Analytics and Clients Services, prepare detailed competitive market analyses and strategic options to grow marketing share including modeling of alternative business scenarios.

· Identify and create synergistic marketing programs that cross product and business unit lines.

· Identify value added opportunities to strengthen financial performance of business. Develop valued-based pricing models.

· Participate in vendor selection management in the execution of marketing objectives.

· Keep abreast of current trends and practices in the industry.

· Perform all other related duties as assigned.

· Education: Bachelor’s Degree (B.A./B.S.) or equivalent in marketing or related discipline. Technical background preferred. MBA preferred.

· Experience: Minimum 5 years related experience or equivalent in a combination of marketing, sales, product management, communications and business management positions within a technical environment (e.g., biotech, pharmaceutical, medical device company, hospital, or laboratory).

· Certification/Licensure: None.

· Other: Proven ability to work both independently and in cross-functional teams to achieve established goals. Excellent verbal and written communication skills. Proficient with Microsoft applications including Excel and PowerPoint.

Charles River Laboratories is an equal opportunity employer who values diversity in the workplace.

Other Job Information

Vacancy type:

Full Time

Contact Mode:

not provided

Fax:

not provided

Contact Name:

not provided

Job Duration:

not provided

Phone:

+800.3195.343

Email:

askcharlesriver@crl.com

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