Cathay General Bancorp

In 1962, Cathay Bank opened for business with the mission of providing financial services to the growing but underserved Chinese-American community in the greater Los Angeles area, thus becoming the first Chinese-American bank in Southern California. Recognizing that the community it served was part of a more diverse one, Cathay Bank adopted the motto "An Open Door for All." Its rapid expansion was fueled by successive waves of immigration, burgeoning trade between America and Asia, and the e... Read More

Initiate and implement advertising, promotion, direct mail/electronic programs and any other activities to support the Bank’s marketing plan.
Develop and produce in-branch marketing support including brochures, posters, collateral materials, and electronic displays.
Develop media relationship and plan media buying.
Research and analyze market trends and competitive environment.
Write English and Chinese copy for marketing materials, such as brochures, press releases, newsletters, and website content.
Support Marketing Director in preparing marketing plans and strategies, and any other administrative support as necessary.


Basic Requirements:

Bachelor’s degree in Marketing, Communication, or related discipline.
At minimum five years of related marketing and banking experience.
Excellent communication and business writing skills.
Ability to work in a fast-paced environment, and prioritize multiple tasks and consistently meet deadlines/budget.
Highly organized. Strong attention to detail and good follow up/follow through skills.
Highly energetic, enthusiastic, hands-on with great problem solving skills.
Willing to work overtime when needed.
Biliterate in English and Chinese.
Proficient in MS Word, Excel, and PowerPoint.
Knowledge in design programs a plus

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