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Caesars Entertainment Corporation

Since its beginning in Reno, Nevada more than 70 years ago, Caesars has grown through development of new resorts, expansions and acquisitions, and now owns or manages casino resorts on four continents The company's resorts operate primarily under the Harrah's, Caesars and Horseshoe brand names; Caesars also owns the London Clubs International family of casinos and the World Series of Poker.Caesars Entertainment is focused on building loyalty and value with its customers through a unique combi... Read More

Address      Gary Thompson 1 Caesars Palace Drive Las Vegas, NV 89109 702.407.6529
Website      www.caesars.com/
Holding      No Holding Details

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Director of Casino Marketing

Job Description:

DUTIES/RESPONSIBILITIES:

 

1.       Chiefly responsible for the creation and execution of the Casino Marketing strategy which builds long-term relationships with customers and strengthens brand value.

 

2.       Oversee the daily activity and correspondence of all casino marketing sub-departments managers and supervisors including Total Rewards, and Group Sales.

 

3.       Direct department managers and supervisors in personnel development, training and evaluation establishing a motivated and professional staff.  Serve as leader for employee morale, motivation and open communication.

 

4.       Oversees the development and maintenance of premium player marketing strategy that increases market share and profitability.

 

5.       Oversees the development and maintenance of Group Sales marketing strategy that increases sales revenue and profitability.

 

6.       Oversees the development and implementation of new programs to ensure high quality patronage and player migration through personalized services and attention.

 

7.       Responsible for ensuring the customer development on the casino floor as well as outside solicitation of customers via personal contact and group affiliations.

 

8.       Oversee the creation, development, and hosting of all on and off property events to maintain customer loyalty, develop new players, and re-establish patronage of in-active players.

 

9.       Maintain and evaluate high-end player files for telemarketing and direct mail purposes.

 

10.    Establish department performance goals, monitoring and reporting on results for all assigned programs and staff.

 

11.    Oversee patron complimentary procedures in accordance with company policy and profitability standards.

 

12.    Develop programs and train Casino Marketing staff on assisting customers with procedures for establishing check-cashing privilege, credit and reservations as appropriate.

 

13.    Must assure that all employees under supervision display exceptional customer service to all patrons by communicating in a pleasant, friendly and professional manner at all times.

 

14.    Act as a role model and present oneself as a credit to the company and encourage others to do the same.

 

15.    Assist guests with any and all reasonable customer service requests.

 

16.    Plan, analyze, evaluate and report on all casino marketing programs and staff.

 

17.    Responsible for the development and implementation of annual Casino Marketing Plan, including Financial Plan.

 

18.    Directly responsible for revenue and profit targets, including the detailed analysis and reporting of gaming revenue and associated cost.

 

19.    Create and develop casino marketing program budgets and strategies with the assistance of staff.

 

20.    Management and adherence to all regulatory and internal control procedures, as they pertain to marketing.

 

21.    Performs the analysis and definition of the market for growth and development.

 

22.    Must assure that all employees under their supervision display exceptional customer service to all patrons by communicating in a pleasant, friendly and professional manner at all times.

 

23.    Must be able to successfully manage all casino marketing areas while attaining a progressively increasing scope of responsibility.

 

Other Duties:

 

This position is not limited to the duties listed in this job description.  Duties and responsibilities can be changed, expanded, reduced, or eliminated by senior management to meet the business needs of the Marketing Department, Harrah’s Metropolis Casino and Caesars Entertainment.

 

ESSENTIAL JOB FUNCTIONS:

 

PHYSICAL-Must be able to:

 

1.       Be mobile to move reasonably quick throughout the casino, up and down stairs frequently.

 

2.       Walk and stand for long periods of time.

 

3.       Operate a computer with manual dexterity and with reasonable accommodations.

 

4.       See to operate a computer screen to verify customer bonus point/comp accounts, read written instructions, memoranda, job description, etc..

 

5.       Tolerate noisy, smoky, stressful environment.

 

6.       Lift a minimum of 20 pounds.

 

7.       Hear well enough to respond to P.A. system, radio, etc.  Can be augmented with a hearing aid.

 

8.       Use telephone and radio to communicate.

 

9.       Climb stairs repeatedly.

 

MENTAL- Must be able to:

 

1.       Must be able to read, write and speak.

2.       Have basic statistical math skills.

 

3.       Understand and comply with all policies and procedures, job description, daily memorandums, and other instructions.

 

4.       Must be able to understand and communicate, verbally and written with management, staff and guests.

 

5.       Must be able to work under stressful conditions.


Qualifications:

PREREQUISITES/PREFERRED QUALIFICATIONS:

 

Bachelor's of Science degree in Marketing or related field, MBA preferred.  Minimum three (3) to five (5) years experience in casino marketing management.  Casino experience preferred. Must have excellent leadership, organizational and inter-personal and communication skills.  Have proficient knowledge of MS Office programs.  Must be comfortable and adept with public speaking. Must be detail oriented and thorough and have prompt, flexible

Other Job Information

Vacancy type:

Full Time

Contact Mode:

not provided

Fax:

not provided

Contact Name:

not provided

Job Duration:

not provided

Phone:

800-318-0047

Email:

Investor_Inquiries@caesars.com

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