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CBS Corporation

CBS Corporation is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world’s largest libraries of entertainment content, making its brand – “the Eye” – one of the most recognized in... Read More

Address      CBS Headquarters 51 W. 52nd Street New York, NY 10019-6188
Website      www.cbscorporation.com/
Holding      No Holding Details

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Market Research Manager

CBS RADIO New York consists of six of the most well-known and highly regarded radio stations in the market and country, including WFAN-AM, WINS-AM, WCBS-AM, WCBS-FM, WXRK-FM and WWFS-FM as well as the New York Yankees and Mets Radio Networks. We are seeking a Research Manager to provide market research support for programming and sales departments of the six stations in the NY Cluster. This position reports directly to the Senior VP/Market Manager of New York and Director of Sales.

The Research Manager will consistently evaluate and assess research databases, tools and techniques to be potentially implemented across all sales efforts. This person will be responsible for Quantitative (Arbitron Ratings Tracking, Review and Sales Stories); Qualitative (Scarborough); Competitive (local media); Digital and Advertising and Market Research in support of local/national ad sales. This person will also help ensure tools are appropriately utilized by the sales forces. A key aspect of the Research Manager’s job is to help develop new approaches in sales presentations and pitches to assist in growing our revenue share. In this role, the Research Manager will work closely with sales management and attend weekly sales meetings, conduct sales trainings with staff and work with sellers on developing creative for pitches. This candidate will also be charged with responding to research requests from our sales team in a timely manner. Managing a busy request queue will be part of the candidate’s responsibilities as well.

Required Skills/Experience    

    * Minimum 6 to 8 years of media research experience, including radio, across various positions at an advertising agency, media agency, research supplier, rep firm or media company.

    * Experience in media company, preferably Radio, in ad sales preferred

    * Must be proficient in all disciplines of traditional and digital media research, with specific expertise in the measurement, analysis and interpretation of all the major media.

    * Must be familiar with all syndicated research tools

    * Must have good knowledge of research issues affecting the media measurement industry.

    * Experience with the development and implementation of proprietary research projects a plus.

    * Excellent rapport with sales account executives and sales management, advertisers and planning/buying departments or agencies.

    * Analytical; Excellent written and verbal communication skills.

    * Exceptional presentation skills; highly skilled with powerpoint, adobe acrobat and photoshop.

Other Job Information

Vacancy type:

Full Time

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Job Duration:

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