Caregory:  Companies

Added on:  9/20/2013 7:07:52 PM

Views:  14

Replies:  9


Content Marketing Strategy

What is meant by content marketing strategy, and does it only apply to online companies?
Riya

Riya Replied on 1/11/2016 at 5:33 AM

http://contentmarketinginstitute.com/2015/07/content-marketing-strategies-overlook/

Riya

Riya Replied on 12/15/2015 at 5:05 AM

Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.And they do. Content marketing is being used by some of the greatest marketing

Riya

Riya Replied on 12/10/2015 at 5:21 AM

Your business case for innovating with content marketing, Your business plan for content marketing, Your audience personas and content maps,Your brand story.

Riya

Riya Replied on 10/20/2015 at 5:47 AM

You cancontact Globibo India, they're into content marketing.

Riya

Riya Replied on 9/11/2015 at 5:07 AM

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Riya

Riya Replied on 7/20/2015 at 6:51 AM

Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.

Riya

Riya Replied on 6/5/2015 at 12:37 PM

Content marketers draw and develop the larger story that an organization tells. They focus on ways to engage an audience, using content to drive profitable behaviors.

aniket

aniket Replied on 4/3/2015 at 5:17 PM

Primarily yes - they refer to online content.

NB

NB Replied on 7/12/2014 at 4:53 PM

Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire customers.


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