Master of Science in Tourism Marketing

Tourism marketing professionals are responsible for advertising and publicizing a variety of goods and services, ranging from a hotel to a special event. Bachelor's and master's degrees in hospitality or business administration (preferably with a specialty in marketing or communications) prepare students for careers in tourism marketing. Many Bachelor of Business Administration in Marketing (BBA) programs allow students to focus their studies on tourism industries. Although general business classes are emphasized, students also complete courses in tourism-specific subjects. These programs may be completed in four years.

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